Tuesday, March 27, 2007

San Francisco...We have OG!

Oliver Goldsmith sunglasses that is! An affair long in the making comes to fruition at last.

Running into disarmingly charming Claire Goldsmith, the great-granddaughter of Oliver Goldsmith, at last year's Silmo was a revelation.
We've had the OG frames in our sights since early '06, but once we saw how genuine Claire is and how passionate she feels about eyewear and her heritage, we knew it was a must-have line for our store.

The company has quite a history. In fact, most of what we know and accept as a norm in fashion eyewear today was invented or introduced by Oliver Goldsmith .
"The man behind revolution in eye wear design is Oliver Goldsmith", declared The Times in 1970. "He is to sunglasses what Vidal Sassoon is to hair and Mary Quant to clothes." ( i know, i know, i see our younger listeners raising eyebrows thinking "who the hell is Mary Quant?" ...three words people -hot pants. Mary Quant invented HOT PANTS!!)
Anyway, during 50's and 60's OG frames were like crack cocaine for the movie industry. Michael Cane, Audrey Hepburn, Ursula Andress, Grace Kelly, Sophia Loren all had specific frames designed and made for them to enhance their on screen presence. With OG help they have created characters that have influenced generations.

After almost 20 years of absence on the world stage of fine eywear, Oliver Goldsmith is back and it's better than ever!

In the world of masstige, overbranding and overproduction, OG eyewear is the real thing. Designs are fashion forward, yet discreet and classic, strongly influenced by 60 years of collections. This is not, I repeat, NOT another vintage inspired collection. This is the true original and you will know it the moment you plant a pair on your nose.

Having her 2007 Collection made from highest quality Italian acetate by finest eyewear craftsmen in Japan, Claire is taking no prisoners. And when some might cut corners, she chooses to fit her frames with rust-free, hypo-allergenic hinges that are hand riveted into plastic and are there to stay. All in the name of old world quality and definitely for your enjoyment.

Oliver Goldsmith Ready To Wear Collection of 2007 is available now.

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