To put it simply, the more we live with our collection of sunglasses, the more we realize just how awesome our frames are. And it's not just a feeling, there are reasons why we feel this way.
First of all, our frames stand out. Stylistically, all of our 3 models - Champagne, Cocaine and Ecstasy - practically have no rivals. Put it next to other frames and you will see one thing. Most frames...They all look another. It's like people said fuck it and stopped tweaking other people's designs and just straight rip it off. Never mind Wall Street...Exact copies of other copies have flooded the streets and occupied people's faces. Either people don't care or they've decided to be tragically unhip. We get email announcements about another "new exciting collection" coming on the market all the time, and honestly... You've seen one, you've seen it all.
Style is goes hand-in-hand with quality and until you pick one of our frames up, touch it, hold it in your hands, you probably don't even know what a good acetate frame should feel like. Designer frames today feel no different from cheap imitations you find at a gas station. There is nothing but hollowness. And the sound of cheap plastic... They sound dead.
Our frames have vigor, they have weight, body and rigidity, and yet they are not heavy. They simply have strong presence. And today there are very few frames that have any presence at all.
Hardware...Buy a pair of Marc Jacobs' sunnies...In no time you will have no screws left. Hinges undone, literally and figuratively.
This list can go on and on, and we have talked about it numerous times, at length Yes, it pains us to see people throw away good money for Tom Ford or Prada frames thinking they're buying something decent...But at some point we have to say fuck it. Wear what you wish...
And just one more thing... Everyone who saw the blog and came in and bought a pair of our sunglasses said the same thing...The pictures don't do justice and tell only half the story.