Sunday, May 19, 2013

Champagne For Everyone



To put it simply, the more we live with our collection of sunglasses, the more we realize just how awesome our frames are.  And it's not just a feeling,  there are reasons why we feel this way.

First of all,  our frames stand out.  Stylistically, all of our 3 models  - Champagne, Cocaine and Ecstasy  - practically have no rivals.  Put it next to other frames and you will see one thing. Most frames...They  all look another.   It's like people said fuck it and  stopped tweaking other people's designs and just straight rip it off.  Never mind Wall Street...Exact copies of other copies have flooded the streets and occupied people's faces.  Either people don't care or they've decided to be tragically unhip.  We get email announcements about another "new exciting collection" coming on the market all the time, and honestly... You've seen one, you've seen it all.

Style is goes hand-in-hand with quality and until you pick one of our frames up,  touch it,  hold it in your hands, you probably don't even know what a good acetate frame should feel like.  Designer frames today feel no different from cheap imitations you find at a gas station.  There is nothing but hollowness.  And the sound of cheap plastic... They sound dead.
Our frames have vigor, they have weight, body and rigidity, and yet they are not heavy. They simply have strong presence. And today there are very few frames that have any presence at all.

Hardware...Buy a pair of Marc Jacobs' sunnies...In no time you will have no screws left.  Hinges undone, literally and figuratively.
This list can go on and on,  and we have talked about it numerous times, at length Yes, it pains us to see people throw away good money for Tom Ford or Prada frames thinking they're buying something decent...But at some point we have to say fuck it. Wear what you wish...

And just one more thing... Everyone who saw the blog and came in and bought a pair of our sunglasses said the same thing...The pictures don't do justice and tell only half the story.



Thursday, May 16, 2013

Genuine Suede Sleeves for SFH Collection




After searching high and low for proper cases for SFH line of sunglasses one thing became apparent - what we want doesn't exist. Taking matters in our own hands, literally, was the solution. From now on, you will have a choice of a free standard case, available at the store, or a custom case for an additional $65. All custom cases are made from genuine suede and hand stitched by leather cord. They will take about 4 weeks to produce.






Monday, May 13, 2013

Good Specs



Looking good in eyeglasses from Spectacles For Humans. 

Tuesday, May 7, 2013

Summer Coolness



There is only drug this summer. And it's Cocaine sunglasses by Grunhauser. 

Wednesday, May 1, 2013

Get Ready For Summer





Obligatory summer list: Good ready-to-go mixes on your ipod, sunglasses nobody else has,  cut offs,  sleek kicks. You're ready for the sun. Cat optional.


Tuesday, April 30, 2013

May Day Action at Shufat Market and other news



Everyone know this man in Noe Valley. "How are you, cousin?! How is your day?" You hear it all the time if you pop into Shufat corner store on 24th and Noe. Guess what,  the man is also a model. Good looking in Noe Valley. How else?
That's what we do. We don't sell glasses so you can see across the street or read a price tag in Whole Foods. We fit you with the right pair of frames that will reflect who you are, tell your story without saying a word and make such a handsome dent on everything around you that people will smile.  Just because they know you.
You're welcome. Now go shop somewhere else and see the difference. Nobody cares what you look like. Not one store. How do we know? We've been to all of them ourselves. Do you realie that in the whole wide world there is maybe  a dozen decent optical shops. Real honest-to-goodness shops. The best one of them is in Noe Valley San Francisco. Good news, in June Dimitri will be back from his Euro expedition. And just as you all know the guy at corner market, you all know Dimitri. He is the guy who will not sell you a frame if it doesn't look perfect. 

Tuesday, April 23, 2013

That's The Way This Cookie Tumbles

We've been slaving away for months, collecting finest examples of do's and don't of eyewear on the interweb. For your viewing pleasure we  present to you our Tumblr page. We think it will help all to understand just how seriously we approach spectacles. The style, the fit, the quality. There will never be any compromises. Go ahead, sift through images and commentaries, feel free to leave your 5 cents too.


Thursday, April 11, 2013

Hey, Pablo!


Pablo is another awesome shape from Mykita  and it's back on the shelves at Spectacles For Humans. Generous sizing and softer angles already made this style a favorite and we are surte you will love it too.  Shown here in black, it also comes in classic tortoise shell, transparent brown and a very nice grey.
Future classic?  Come try it and decide for yourself.

Wednesday, April 10, 2013

So You Want New Sunglasses

The sun is out, it's almost summer and you're going through your wardrobe looking for your last year's sunnies. What do you find? A pair of already outdated frames that you bought in a hurry. Another pair somebody re-gifted you because they could not stand them.  Brutal  and you know it. Facing the sun will come sooner rather than later...

Where you go to look for sunglasses will predetermine your options.  Step into a chain store and you will find yourself surrounded by hundreds and hundreds of overpriced frames, claiming to be made in Italy, one looking exactly like another. The only difference is a variety of massive designer logos. These are all made in China, by one or two manufacturers, under a license from the house they have nothing to do with. In fact, you will have to pay for the privilege of wearing that brand name on your face. Ridiculous as it may sound, millions of people do exactly this.

Option two - shopping online. Yes, you can find something different and cool. Do your research, learn about the store, the brand, etc. A lot of online retailers actually carry decent selection of frames and since eyewear is one of the last frontiers of online shopping,  you can find them on sale.

Option three - optical boutiques. Not brand name boutiques like Gucci or Prada, but specifically independent optical retailers that specialize in specs. Optometrists' offices are to be avoided, to be frank. It is my strong belief that doctors should not be cool in anything else but doctoring. Let them check your eyes, give you drops, sned you home with a script, but to take a style advice from a doctor is like asking your accountant to say something funny.

When you go, don't bring your friends along. They are there to help you get the worst pair. If  your friend is hip, they will not want you to be as hip or god forbid hipper than them. If your friend is not hip...Well...Why the hell do you need their advice at all?
Bring your mom or dad and only when you've settled on a pair  and they're gonna  pay for it. Boyfriends/girlfriends...Also bad, especially in fresh relationships.

Go solo. Look at the shop, look at salespeople, look at the brands they carry. If you see big brands, run. If you see brands you've never heard of, ask about them, and do your research later.  Unknown brands are either super cool or completely lame. Ask where the frames are made!!! Beware of MADE IN ITALY or MADE IN JAPAN.  Their home offices are in Italy and Japan but manufacturing is done in China and Korea.

And now that you're mentally prepped yourself for shopping it's time to think about THE STYLE you want.
Fashion related Tumblr, Blogger, Twitter, Instagram pages will give you a pretty good idea of what's in. But you must decide on one thing. Do you want to wear what's in today or do you want to get something that will last you a decade? Collections come out every 6 months and generally speaking brands renew 30-40% of their designs each year.  Bestsellers stay, weak styles go to secondary market like outlets, new styles based on bestsellers are introduced. It's impossible to explain all the dynamics but one thing is for sure. A bestseller is a bestseller for a reason. It's not about the style, it's about DESIGN. And when you find that perfectly designed frame you can be damn sure it will last you a lifetime. They just don't age. Season after season, year after year, you will put it on and you will still love it.

The moral of this quickly drawn story is simple... Stay fucking classy. 





Rochelle from Vancouver is wearing Cocaine in Nero by Grunhauser for Spectacles For Humans.


Petra from Bavaria is wearing Cocaine in Griggio by Grunhauser for Spectacles For Humans.  

Saturday, March 30, 2013

Thursday, March 28, 2013

7 years of good specs

It's hard to believe that Spectacles For Humans turned the page and entered it's 8th year.  Since 2006 we've brought in many wonderful pairs of frames and helped many wonderful people pick the right pair. To celebrate our 8th year we are invite you to visit our store, browse our current selection of frames and enjoy very special "secret" offer which we cannot mention.  It will be good through April. Very good.


Saturday, March 9, 2013

Frame of the week - DITA Montrose



  A lot has been said about DITA on this blog before and we won't stop praising the company anytime soon. Trends come and go and DITA manages to deliver fresh vintage inspired styles season after season. Montrose is yet another proof of DITA's creative potential and we are happy to have it on our shelves.  Whenever you decide to update your look for Spring, make sure to visit SFH first, where selection of DITA styles is always precise and on point.  

Monday, February 25, 2013

Tuesday, February 19, 2013

Tuesday, March 27, 2012

SPRING MEGA SALE

It's Spring, which means the weather in San Francisco is going to gradually get colder, and colder, with evenings becoming simply unbearable by mid June. Thanks fog! To keep you warm in the upcoming months we can't offer you a Snuggie. What we can do is save you a lot of money on eyewear leaving you with enough cash to buy an electric blanket even for your pet goldfish. So yes, you guessed right. We are Spring Cleaning and it's SALE time @ SFH. Up to 50% off. Starting today.

Saturday, January 21, 2012

Monday, December 5, 2011

ic!Berlin Trunk Show : Saturday 12.17.11


It is time to introduce ic!Berlin to Spectacles For Humans' line up of specs and sunnies and what better way to do it than with a full collection on display?
On Saturday, December 17th, we are inviting you to visit our SF location to enjoy much celebrated collection from Germany. As always, beats and drinks are on us. See you in 2 weeks!

Wednesday, November 16, 2011

Friday, October 21, 2011

Qaddaffi - rock star in disguise.

There always was a strong Rock'n'Roll aura to Qaddaffi's appearance. His ever stoic facial expression and immaculate military outfits are a big part of it but what Qaddaffi took to the next level was the use of eyewear, especially sunglasses, on a state level. His choices were always nearly impeccable and represented the last bad ass tyrant who did not give a  f*** about fashion trends and rocked his own. And now he's dead, killed by rebels.  All we have is Bono....












(Reuters) "President Barack Obama hailed Muammar Gaddafi's death on Thursday as a warning to authoritarian leaders across the Middle East that iron-fisted rule "inevitably comes to an end," and as vindication for his cautious strategy toward Libya."

Thursday, October 6, 2011

Ecstasy in Grigio

There are frames which demand attention immediately. Our model Ecstasy is one of them. While designing ECSTASY we wanted to create a pair of frames that will have a significant nostalgic touch yet we were careful not to create a shape that draws you into the past too much and points into the future instead. We hope you enjoy it.

Wednesday, October 5, 2011

Thursday, September 15, 2011

More Strada Del Sole action @ Emmys Style Studio

Actor Grant Bowler wears Strada Del Sole sunglasses




As an optician and a designer, and this is my first post on SFH blog as Grunhauser, I have to say one thing about Strada Del Sole sunglasses and the impression they leave on people...EVERYONE LOVES THEM STRADA FRAMES!! PERIOD. HOT! HOT! HOT!

Director Penny Marshall wears Strada Del Sole @ Emmys Style Studio




Zero G BRONX Sunglasses with Gerren Taylor @ Emmys Style Studio

Tuesday, September 13, 2011

SALE



Yes,  you've heard it right. Our first SALE ever!

Between 15% to 30% off the coolest frames in the world. Until September 25th.