Friday, April 27, 2007

Two years in the making - Dita Select Opticals

May 2007 will mark the arrival of DITA's Premier Optical Collection to Spectacles for Humans and we are proud to be one of the very few stores selected to represent DITA's vision.
Inspired by timeless shapes of yesteryear, DITA's reinterpretation of classic styles is a bold step in the right direction. Their legendary quality and attention to detail is ever more apparent with these Rx frames. Using only finest exclusively developed Japanese zyls, custom designed Titanium components and hardware with unique Hex Screws, DITA is modernizing traditional rivet frame construction. In the days when most eyewear brands look to mainland China for their inspiration, to see this kind of commitment to quality and craftsmanship is truly inspiring!

Grand Reserve was the first styles we looked at and it is impossible to relay to you how this frame feels in your hand. Massive (4.0 mm wide !!!!!) Titanium body is wrapped in equally impressive coat of acetate and secured in place by a good dozen of Hex Rivets... Had my eyes closed and someone handed me the frame, I would have guessed : "A handgun". It feels that solid!

The details are both impressive and impeccable. From diamond etched pattern on the titanium chassis to classic colors, these specs are pure expression of style and craftsmanship!

True to its sunwear heritage, DITA offers all styles with quality sun lenses as well. Take your pick!

Each frame is meticulously constructed in Japan and our first delivery is scheduled for last week of May! Maybe sooner!!


Anonymous said...

Love DITA and want them all! Please post when new frames arrive. See you guys at MYKITA/OG trunk show!


Ha-ha! DITA Opticals are coming soon., dont' worry.

For trunk show, wear flame retardant clothing, it will be crazy.