Thursday, September 27, 2007

Vision Monday September Special Issue

Dimitri F.
Manager, Optician and Frame Buyer
Spectacles for Humans
San Francisco, Calif.

“Our optical customers want frames that display their purpose through their design. In color, gold and silver, as well as custom acetate colorations are going to be the biggest sellers. Customers will also be seeking out 3-D design details, limited edition collections and handcrafted acetate frames.

Strong sunwear trends include the double bridge and navigator inspired shapes. Fifties frames are a must, like those on Matt Damon in the movie ‘The Good Shepherd.’ For sun lenses gradient colors are certainly going strong.

At Spectacles for Humans, it is important for us to invite the designers in to show their products and share them with our customers. In December, we have Xavier Derome and Aurelia Brenner from DeromeBrenner flying in from France to participate in a three-day bacchanalia of style, eyewear, fashion, accessories, design and music.

Other than that, we just allow the product to tell its own story on display and we include more accessories and other products from designers who create eyewear--underwear, T-shirts, laptop covers, backpacks, jewelry, etc.--so our customers can really understand and identify with our brands.”

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