Saturday, February 16, 2008

Jeff Solorio, one of the co-founders of Dita Eyewear was in town and popped in to say hello. We talked about all kinds of things, including, of course, the much anticipated release of 902DitaxCazal collaboration, which is gathering an unprecedented amount of attention from both blogging press and consumers. We gave Jeff a quick tour of all the lines we work with at Spectacles for Humans and let him peak inside of our own new project GLARE - a sunglass store dedicated to intelligent consumer, due to open next month.

Two thumbs up on both!

Together with Salt Optics and Sutro, a new San Francisco based sunwear brand, Dita's sunglass collection will be one of the 3 major attractions at GLARE. Dita's Select Opticlas Collection is staying at Spectacles for Humans.

p.s. Insider trading info...More cool collabs from Dita are in the works!!!


Ted said...

Jeff is a really really cool guy. He brought out the then-brand-new optical collection from the backroom to show me before it was even on the shelves! They just arrived that morning and he took the trouble to show them to me!

P.S. please snitch about collaboration stuff.



Agreed, super nice and extremely intelligent guy! Jeff and his team are on top of their game and while I can't say more about the upcoming collabs, I promise you will find them here, at Spectacles for Humans.

JAck said...

Cant wait to see the new Sutro stuff.