Lost Identity

When it comes to selecting sunglasses, one of the major factors to consider is how a frame comes together with your facial features. It will affect the overall appearance, and will manifest your style more than anything.


It may be obvious to SFH crew, but looking around, we realize that to too many people in the industry, it's all dark woods. They either don't pay any attention or don't care.
Add to that fear of losing a sale and you have yourself mind-numbing results.

Look at our Matt here. He so got bamboozled into wearing semi-girly coquettish frame that even he himself knows he looks ridiculous in it. Why, Matt, why????? It just goes to show you - celebrities and style are not on a first name basis.

Frames by Initium.
Stylist better remained unknown.


p.s. June 23rd. UPDATE from INITIUM.

"We were very honored to have People Magazine's Sexiest Man Alive and recent object of Sarah Silverman's musical infidelity Matt Damon select our Morning Glory model (tortoise with gray duo- gradient POLAR EQ lens) for his new film project. The name of the film is to be confirmed, but rest assured that we'll let you know when we check our sources."

See post title for film's name.