We could write about this brand winning a bucket full of important design awards or that brand's "classic but modern" frame having an important moment on Depardieu's face at the festival in Cannes but hey, we got our own fancy stories to cover.
Like this fine young man who rejected shots of novocaine and relied solely on his sunglasses to protect him from pain at the dentist's. Who can blame?!! He's wearing a pair of SFH Champagnes. We say drill on, Doc.