Here are some of the models we are ordering for our shop.











I've assembled ic!berlin frames several times and I always admired them for their design, but I never really wore one myself. From conversations with people who owned a pair, I do know however how these frames function long term. They are ultra light, durable and forgiving and can take serious abuse. I can't think of too many complains about the frames and everyone I talked to gave ic!berlins nothing but praise, but hinge design and specifically its habit to come undone in stressful situations did bring forward several modification suggestions.
When Kiya told me SF Chronicle people had made him breakdance in the alley, I did not expect much, but this is actually a great shot. And while I can't (yet!) tell what type of denim he's wearing, on his face, he's got a pair of Reiz frames. I find it very fitting that the man who is rocking this town with hard to find denim wears an impossible to find pair of specs.

Model Fizz, a medium size men's frame. It is as bold as it is well constructed. All ONKEL frames are a rare combination of acetate front and Aluminum temples.
Temple detail. Barrel hinge, one side of it is sucked into plastic, is riveted into Aluminum temple and is there to stay.
Another look, but from the outside. As you see, rivets are shaved off clean and become an element of design with nostalgic overtones. Back in 40's and 50's and all the way into 60's Aluminum was prefered material for eyewear due to its lightness and durability. With Titanium entering the scene, Aluminum has been all but fazed out from mass production, but it remains a favorite among many eyewear designers.
Tamy, Fizz and Ozzy below.
Ozzy.


Iron Heart label in the mist of the party.
My new Flat Heads - slim fit 3001 with some kind of deadstop zipper. I totally don't know what it means, but I want it. These pants are so stiff you can literally stand them. Anyway, I better go on a diet and lay off duck confit and Burgundy for few weeks to fit into these.

